PELA helps Vi-Lux get the training to be a contendor
PELA CFDC helps Vi-Lux get the training to be a contendor
For the past 18 years Vi-Lux Mouldings has specialized in
cellular PVC products. They are located in Napanee, Ontario
and make a wide array of products, ranging from indoor floor and ceiling molding
to exterior door and shutter components.
They started to notice a decline in sales and decided to
investigate why. The reason? The product was being perceived as unpaintable, a
feature which is highly sought after. “Our customers told us that the glossy
surface of our product gives the appearance that paint will not be easily
applied to it.” Says Sandra Holmes. “As
well, our largest competitor primes his product. The result is many customers
expect to see the product painted.”
To eliminate this perception, Vi-Lux purchased a
computerized paint spray line and infrared curing oven and a CDS embossing
machine to create addition finishing options for their products. This new
equipment required additional training, which was another expense. To help
offset this expense, Vi-Lux applied for a grant through the Eastern Ontario
Development Program, which is administered by Prince Edward/Lennox &
Addintgon Community Futures Development Corporation (PELA CFDC).
PELA CFDC is a non-profit corporation aimed at encouraging local
entrepreneurship and economic development, using a grassroots approach. Along
with grants and loans, PELA CFDC also provides advice and business planning,
free of charge.
“We help a lot of new businesses, but it is just as
important to support existing businesses, especially if it means helping them
maintain their competitive edge.” Said Craig Desjardins, Executive Director of
PELA CFDC.
“This new technology permits Vi-Lux to offer a much more
appealing product than what we previously offered. Our exterior products now
have a totally matte finish to it, rendering the product more appealing to the
end user” said Sandra. “The grant program goes a long way in helping weather
the current housing crisis and the effects it is having on Vi-Lux’s business.”
To learn more about PELA CFDC and its grass roots approach
to economic development or the EODP program and how you can apply for next
year’s funding, please contact one of our friendly staff at either location in
Picton or Napanee. You can also visit us at www.pelacfdc.ca.
