PELA CFDC helps Vi-Lux get the training to be a contendor

For the past 18 years Vi-Lux Mouldings has specialized in cellular PVC products. They are located in Napanee, Ontario and make a wide array of products, ranging from indoor floor and ceiling molding to exterior door and shutter components.

They started to notice a decline in sales and decided to investigate why. The reason? The product was being perceived as unpaintable, a feature which is highly sought after. ?Our customers told us that the glossy surface of our product gives the appearance that paint will not be easily applied to it.? Says Sandra Holmes. ?As well, our largest competitor primes his product. The result is many customers expect to see the product painted.?

To eliminate this perception, Vi-Lux purchased a computerized paint spray line and infrared curing oven and a CDS embossing machine to create addition finishing options for their products. This new equipment required additional training, which was another expense. To help offset this expense, Vi-Lux applied for a grant through the Eastern Ontario Development Program, which is administered by Prince Edward/Lennox & Addintgon Community Futures Development Corporation (PELA CFDC).

PELA CFDC is a non-profit corporation aimed at encouraging local entrepreneurship and economic development, using a grassroots approach. Along with grants and loans, PELA CFDC also provides advice and business planning, free of charge.

?We help a lot of new businesses, but it is just as important to support existing businesses, especially if it means helping them maintain their competitive edge.? Said Craig Desjardins, Executive Director of PELA CFDC.

?This new technology permits Vi-Lux to offer a much more appealing product than what we previously offered. Our exterior products now have a totally matte finish to it, rendering the product more appealing to the end user? said Sandra. ?The grant program goes a long way in helping weather the current housing crisis and the effects it is having on Vi-Lux?s business.?

To learn more about PELA CFDC and its grass roots approach to economic development or the EODP program and how you can apply for next year?s funding, please contact one of our friendly staff at either location in Picton or Napanee. You can also visit us at www.pelacfdc.ca.